His name actually has no pronunciation in Spanish, but as of now, Brhadaranyakopanishadvivekachudamani Erreh, does have his own little place in Mexican history. The 41 letter name, the longest in the state of Coahuila, is said to have been inspired by a Hindu book of poems.

Perhaps even more suprising than his first name, are Brhadaranyakopanishadvivekachudamani Erreh’s Spanish surnames: Muñoz Castillo. Why has this name gained national attention? It is being used by the state of Coahuila, in celebration of the 150th anniversary of Coahuila’s civil registry as what NOT to do to you child.

Coahuila civil registry services with the help of Mr. Brhadaranyakopanishadvivekachudamani Erreh Muñoz Castillo have launched the campaign: Mi Nombre es Para Siempre, My Name is Forever, with hopes of reaching all 38 municipalities of Coahuila and urging parents to choose names which are easy to pronounce, write, and remember before their children are born.

In the past, it was common for families to have many children. With the birth of each child, many parents consulted the almanac and named their child after the Saint of each particular birth date.

The most common names in order are: María and José, followed by Jesús, Juan, Guadalupe, Luis and Antonio.

However, unique names are becoming more and more common, even in Coahuila. In Piedras Negras, there’s a five year old little girl registered as Mexico, also a Givenchy, for the French perfume. Other odd registries include a Michael Jordan and a Cuauhtémoc Blanco, Cleopatra, Einstein, Hitler, and even Madonna, Sofía Loren and the mexican artist José José, figure in on the lists.

So, what does Coauhuila want from it’s parents? A little prenatal compassion in the name giving department, that’s all. I know, celebrities do it all the time, but really, do we need any little Apple Garcia’s or Inspektor Ramirez’s walking around town? God knows we have enough Metallica Ramos’ and Miami Dolphin Delfante’s. Be nice, ask Mr. Brhadaranyakopanishadvivekachudamani Erreh Muñoz Castillo what’s it’s been like walking around all the years with a name he’s been told in part means ‘pure man’, but even he can’t even pronounce. It’s no fun, kids laugh and adults laugh harder.